One of the most crucial aspects of planning a major event is securing sponsorship. Sponsors collaborate with you, spread awareness of your event through their own social reach, help raise money, and get your message out there. It's a big role to fill and you need to make sure you find the right sponsors whose goals match your own. How do you do that?1. List Your Target Demographics & Ideal Sponsors
Identify who you want to attend your event. Are you hosting an event for athletes? Maybe a children's event? Whatever it is, start thinking of local businesses that go hand-in-hand with your targeted attendees.
2. Draft Your Proposals
Sponsors need to know exactly what you're looking for from them and what they'll be getting out of it; they need to be able to predict the return on their investment. Create sponsorship proposals that include your predicted attendance, marketing strategies, and targeted demographics so your potential sponsors will know who they'll be reaching by supporting your event.
Approach the businesses you outlined in the first step and start making connections. Linkedin can be a great resource to get in contact with the decision makers in your targeted organizations. Once you have made the connection it's time to share your proposals with them and let them know exactly what your goals are for your event. Be passionate and show that their involvement will benefit you both.
4. Sponsor Packages
Show your sponsors what your objectives are and how their investment will help achieve their own goals. Create sponsorship packages tailored to each business that show you understand what they need to get out of it to be happy with their involvement.
5. Marketing With Your Sponsors
Leading up to your event, make sure that people know who your sponsors are. Place their logos on your ad materials like leaflets, signs, and t-shirts. Get their name out there and let people know you're supported by the pros.
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By following these steps, you'll be sure to hook the right sponsors for your event. Remember to prioritize them in your planning and they will be extra willing to invest in you and your event, making it a day to remember.