In today's climate, the best way to attract attention and attendance to any event is through social media. People are more likely to learn about what's going on in the community through quick check-ins to their favorite online media channels because they tend to look at those sites several times throughout every day. A strategic plan for getting your message out into the world can help ensure a successful event.
1. Hone Your Message
To create buzz, you first need to decide what you want to say to attract the most attention. A solid, unique sales proposition is important in convincing your potential attendees that this is an event not to be missed. Be sure to highlight dates and times and include special catch phrases like "Free to the First 100 Attendees" or "For a Limited Time" to entice excitement and action.
Here are a few steps to follow to get you started on finding your unique sales proposition for your event.
1. List out what are the key features, exciting draws or benefits to your event.
2. Establish what your event offers that your competitors don't.
3. Consider why your ideal attendee or participant would attend your event and then establish what emotion response that might have.
4. Create a one liner that speaking to your event and why your ideal audience should attend.
2. Evaluate Channels
Determine which channels your target audience tends to use the most and focus the majority of your efforts there. That doesn't mean you need to limit yourself to just one or two sites, but make sure the people you want to attract will see the announcement. For example, younger audiences tend to favor some channels more than others. Make every effort to understand what's popular with the target demographic and concentrate on injecting your message there.
Channels to consider include:
Facebook - be certain to promote your event on Facebook. Adespresso says that 700 million people use Facebook Events each month to market events and 35 million people view a public event on Facebook each day. You can even sell tickets directly on your event post.
LinkedIn - the go-to social network for making new business connections. Despite having more than 100 million active monthly users, LinkedIn is still underutilized as a tool for promoting events, but is good for professional conventions and conferences.
Twitter- popular with young professionals. The Bizzabo Blog says that 36% of Americans between the ages of 18-29 and 22% between the ages of 30-49 use Twitter.
Email - still widely popular in promoting events. According to research, many event marketers feel that email marketing is the most effective promotional tool out there. As you look at building out your email campaign check out some email marketing tool to help you create amazing marketing emails that will capture your audiences attention. Click here to learn more.
3. Create Content
Once you have established you key messaging you can begin to form all your marketing content quickly. Develop content that will sell your event and make viewers want to know more. You might want to try a bit of A/B testing to determine what information proves more appealing based on how many "likes" it gets and then adjust accordingly. Don't forget to include graphics and videos as these are very powerful promotional tools.
4. Develop a Marketing Schedule
Create a timeline for your marketing strategy to make use of every last minute leading up to the event. Things like early bird tickets and last minute deals keep momentum aflow.