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InitLive Blog

6 Steps to Producing a Powerful Event Brand
Event Design

Mar 29, 2017 9:04:00 AM

6 Steps to Producing a Powerful Event Brand

Event branding can be tricky. You want to tie together your event and your organization, adhering to the overall branding standards you've created for your company. At the same time, you want to have the flexibility to make your event fun and worth attending. Here's how to create a powerful brand...

Don't Strip Your Event Bare: Why You Need Volunteers
Volunteer Management

Mar 22, 2017 9:05:00 AM

Don't Strip Your Event Bare: Why You Need Volunteers

Imagine yourself running into icy waters stripped down to your unmentionables. For some, it may sound thrilling, but I'd say for most people, it sounds uncomfortable, right? It takes a lot of courage and it means exposing yourself to huge risks. In the same way. if you've decided to manage...

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