InitLive Blog

As the world of modern marketing continues to evolve, event planners eager to make an impact are often looking to outside-the-box tactics. While mobile events certainly aren’t a new concept - having been around since the days of horse and carriage - this unique way of reaching consumers has seen...

And we're talking 'touch your toes' flexibility! Events as a whole are widespread, unique, and each has different requirements of its professionals. In such a dynamic and complex industry, each new day requires different processes and workflows. The technological tools used need to suit every need,...

Any event manager will know that outdoor event planning comes with its own unique complications and demands - which can make it difficult to manage the expectations of attendees, vendors and onsite staff, while also ensuring your event goes off without a hitch.

Instagram is a fantastic tool for spreading the word about your event. By incorporating the use of Instagram into your event planning, you can create excitement before, during, and after the big day. Here are a few tips for making the most of this free platform to boost your event marketing...

Your volunteers are ready to go! It's tempting to pass out assignments like candy until you get it all off your plate. Before you add that "Would you also...?", keep this question in mind: if you're not paying these people, what's an appropriate workload? Your event volunteers are there to help,...