As planners, we are always seeking out new technology & innovation to make our events run smoother for the attendees & to keep them engaged. When it comes to finding technology that benefits your event, we often overlook one critical component; our team on the ground, the people that help make our events come to life. Technology is necessary for connecting your attendees & keeping them engaged, but engagement is just as important when it comes to managing your team.
Here are two reasons why it is time for your event team to go mobile...
Technology is everywhere; take advantage!
It’s hard to believe that many event teams are still bound by old technologies such as Excel spreadsheets, emails & walkie-talkies. With smartphones and tablets becoming the norm, taking advantage of mobile devices can help you manage the most mobile of resources, your team on the ground.
If you find yourself thinking, “we’ve done it this way for years, why change?” Consider that globally, there are over 2.6 billion smartphone subscriptions. This number is predicted to grow to 6.1 billion by the year 2020.
Mobile devices are becoming more accessible, and event-technology is continuing to evolve. Overlooking the need for mobile will, in fact, make it harder for you to manage your event team because your team will start to demand the new technology.
The rise of the “Millennial” volunteer
According to a 2016 global survey by Deloitte, 43% of Millennials actively volunteer. Millennials are starting to make up a large portion of our staff teams, and as the years go on, the number will only increase.
So, how do you appeal to a millennial team, and get them engaged?
The secret is simple. It all boils down to how you communicate and engage with them during your event.
Millennials have three common traits, and as a planner, you need to do your best to appeal to these:
Millennials are excellent multitaskers, they are tech savvy, & are very connected.
Millennials are known to be multitaskers. When it comes to using their mobiles, what you would consider a distraction, they will consider second nature. By "second nature", we mean that yes, they can use their mobiles to connect with you and not get distracted while doing their assigned job at your event. Millennials are also very tech savvy. They will not tolerate being handed a piece of paper if a smartphone app can do the job better.
Millennials are considered the most connected generation to date; yet no one in the volunteer management industry seems to be taking full advantage of this. Millennials thrive off of instant communication and tend to get a little antsy when they are not in the know.
Are you in charge of volunteers? Make sure you check out our article - 5 Volunteer Management Strategies Event Planners Need to Know
Keep your Millennials up to date and informed by using a tool they are comfortable with: their mobile device. Having a network of connected staff you can instantly message will be to your advantage. The increased connection will decrease not only your walkie-talkie costs but also increase the overall safety of your event.
When it comes to managing your team, it’s important not to overlook technology that will help your team. With the demands of the next generation of millennial staff, it is time for your event team to go mobile!
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