Conferences are some of the best places to meet like-minded colleagues within the same industry or creative individuals who share similar interests. In an increasingly interconnected world where relationship is key for business, conferences are a must-have for proper networking. And the company that organizes the conference will have the most prestige and visibility at the event.
But, you already know all that. You also know that planning a conference can be tricky— how do you create a dream conference that will go smoothly and benefit you, the organizer, and all attendees? Try these tips:
Determine Your Objectives
To plan and execute an amazing conference or corporate event, you need to first decide specifically what you are trying to accomplish. Ask yourself what type of conference attendee you want to attract, and how the theme of your conference relates to your brand. What kind of value do you want to provide, and which organizations and speakers would make ideal partners for your theme? In order to do this, you need to answer some basic questions.
- What do you want the take away to be?
- What will people learn from your conference?
- Who is your target audience?
Start the planning process early
Conferences are not the kind of event you can throw together overnight. You will need several weeks, even months, to figure out logistics, reach out to potential partners, and connect with your target audience. Make sure you give yourself enough space on the timeline so that you don't have to feel unduly pressured.
Choose A Theme
The theme is a key element in your conference planning process. You should choose a theme that will attract your target audience and also shine the spotlight on your brand. Your theme should be apparent to attendees and coherent throughout the event.
Find Your Venue
Once you have nailed down your objectives and your theme, it is time to begin searching for the perfect spot to hold your conference event. When researching locations, you will need to take into account the size and geographic location of your target audience. When you have found a potential venue, ask yourself: is this venue accessible? Is it close to suitable accommodations? Will attendees find parking easily? Is the size suitable for the audience size you imagine?
Book Relevant Speakers
You will need to research popular speakers who are relevant to your conference topic and theme. Finding a knowledgeable keynote speaker who you know your audience will want to hear from should be your top priority.
Promote Your Event
Once your venue and speakers are set, you need to tell people about your conference. You will need to decide what channels to advertise your event through based on your target demographic.
Recruit And Organize Volunteers
Every good conference needs a team of dedicated individuals to keep things running. Rather than hire a entire crew to do this for your conference, why not use volunteers? Find local organizations that have a similar purpose as your organization and offer their members the opportunity to volunteer for your conference and also listen in on speakers that might pique their interest.
Although organizing a conference is undoubtedly a lot of work, it can be satisfying, rewarding work. Not only will you win honor and brand recognition for your own organization, you can bask in the glow of knowing that you have done something to promote your great cause or industry while bringing people together over a common goal.
Ensure your next conference has a team of committed volunteers and event staff in the correct roles and responsibilities by reading our article- 10 Must-Have Volunteer Roles For Your Next Conference