For those unaware, Giving Tuesday is a growing global movement started in 2012 in hopes of "unleashing the power of people and organizations to transform their communities and the world." Falling on the first Tuesday after the traditional celebration of Thanksgiving, December 1, 2020, will have participants joining in with a showing of generosity happening all around the world.
Especially during these challenging times, there are more people than ever suffering from things like food insecurity. In the shadow of a global pandemic, today many folks are just trying to make ends meet let alone celebrating the holidays. In this light, here are some tips on how to make the most of Giving Tuesday for today's charities and nonprofits.
Leveraging Social Media Platforms
The perfect place to push Giving Tuesday messages and information is on social media platforms. Tips on successfully leveraging these channels include storytelling about real-world events, quotes from influencers, celebrities, volunteers, staff, and community members. Don't forget to use plenty of pictures, photos, and videos. Lots and lots of images, the more the better.
According to social media marketing specialists, using visual content will greatly increase traffic, encourage sharing, and generate more comments than posts without them. Consider recruiting a social media team to create and share engaging content along with monitoring these platforms. Also, ensure social sharing opportunities and icons are placed and available throughout the donation process.
While we're on the subject of social media, peer-to-peer fundraising (P2PF or crowdfunding) is an excellent way to make connections on these popular platforms. The P2PF process is simple: An organization creates personal pages in conjunction with a charity or nonprofit. These donors share pages and posts with friends and family who will hopefully donate to the cause.
Not only does this type of fundraising expands the network outside an original community, but it also helps raise awareness about the organization. This type of exposure is ongoing since, as they say, the internet goes on forever.
Are you looking for alternative fundraising event ideas?
Make sure to check out - 4 Alternative Nonprofit Fundraising Event Ideas During The COVID-19 Pandemic
Thinking Outside the Money Box
Again, with money extremely tight these days, it's time to think outside the box when it comes to monetary donations. Get creative with volunteers who can offer their services instead of cash. As an excellent example, in 2019, the Hands On Nashville organization reached out to members of the community who offered assistance with their programs including:
Directing, supporting, and cheering on participants at Rudolph's Red Nose Run
Volunteering at the Building Lives Christmas Sale with proceeds supporting veterans
Offering voices to join the Caroling for Kids cause
Wrapping Christmas gifts at a local book store benefiting the Book'em organization connecting children to reading opportunities
Being Santa's helper, an event guide, or another volunteer during the town's magical Holiday Lights celebration
Matching Gifts With Corporate Sponsors
One of the best ways to boost donation amounts quickly and easily is by offering gift matching with corporate sponsors. Reach out to local or national businesses and corporations to match all donations (usually up to a certain amount). This could include gifts received from the public and/or the businesses' employees.
Often people are hesitant to contribute if they believe the small amount they can afford won't much of a difference. This is a way for them to quickly double the amount they give and have their donation grow instantly. This could make a difference for those willing to donate but are on a tight budget.
Using a Volunteer Management System to Streamline Processes
To manage both volunteers and staff at nonprofit, consider t using a software solution to reduce administration time and costs. Stay connected with team members, optimize event programming, streamline administrative tasks, and review analytical information to continue improving with fundraising in the future.
Watch a demonstration of InitLive features and functions in action to see the many advantages of using a management system to save time and money. In closing, here's hoping everyone will come together for a generous, fun, and fantastic Giving Tuesday.