This year has thrown a lot of curveballs at the nonprofit industry. Still, organizations continue to invest in their nonprofit operations in order to continue to increase their positive impact despite all the new challenges they face. This article will explore the top 8 operational trends nonprofits are implementing in 2020 as they continue to work towards their goals.
1.Volunteer Tracking and Safety Protocols
Keeping volunteers and nonprofit staff safe and healthy has become the absolute top priority for nonprofits around the world. Like any organization, nonprofits have had to alter the way they work within the community by adopting new protocols and technologies to help enforce and track them. Nonprofits who continue to offer services in the community have had to invest in safety equipment and additional training for their staff and volunteers. These investments have also come in the form of volunteer management software to help track and trace volunteer movements and shifts to keep everyone safe and informed. This trend will likely continue well into the future as organizations continue to work on new ways to bring back essential programs and fundraising events to communities safely.
Here are a few resources to help your nonprofit address this trend
2 .Team & Leadership Diversity In Nonprofits
Leadership diversity gaps have been a known issue in industries for decades, and Nonprofits are no exception. However, over the past few years, movements like Black Lives Matter have brought these diversity gaps into the forefront of organizations' discussions. The GRP surveyed 15,000 executive directors in the nonprofit sector found that 75% of the respondents identified as white, and 60 % described themselves as women.
Another study conducted by Battalia Winston reviewed leadership teams of the largest foundation and nonprofits in the USA and found that" While 42 percent of the organizations we surveyed are led by female executive directors, 87 percent of all executive directors or presidents were white, and that there was only minimal representation of African Americans (6 percent), Asian Americans (3 percent), and Hispanics (4 percent) in those positions." - Sources- PND, The Diversity Gap in the Nonprofit Sector
These statistics show a lot of work that needs to be done to further secure diversity within the nonprofit sector's leadership teams.Nonprofit organizations will need to foster a culture of inclusion within their organizations to retain diverse talent. More significant investment in attracting, recruiting, and cultivating diverse leadership within nonprofit organizations will be a top priority for nonprofits for years to come.
3. Embracing Virtual Volunteering When Possible
There is a lot of nonprofit work that can be done remotely; with mass calls to stay home from governments around the world, nonprofits have had to adapt to keep operations going. Virtual volunteerism has rapidly increased to keep essential community services running.
Spreadsheets and email blast just don't seem to do the trick for managing virtual volunteers. Nonprofits are now looking to increase their toolbox with volunteer management software and volunteer and donor CRMs to better manage their volunteer programs and fundraising efforts. However, ensuring volunteers are equipped with everything they need to work virtually is essential to setting them up for success.
Here are several free remote work tools to help your virtual volunteers thrive:
Slack - a free team chat and video conferencing tool
Canva- a free image design tool for any content creation work
Google Drive- a free centralized cloud store app that everyone can access from anywhere
Grammarly- a free grammar and spelling checker
4. Text To Donate and Mobile Donations
Nonprofits have had to rethink how they are going to fundraising as events' restrictions continue to be a challenge. While there are many ways to raise funds for your cause, text to donate and other mobile donation campaigns have become an easy option for nonprofits who need quick one time donations.
Here are some stats on mobile fundraising to get you inspired:
- The average gift by mobile users is $79, while tablet users give $96, and desktop users give $118.
- Over $43 million was raised by the Red Cross's Haiti earthquake relief text-to-give campaign.
- The average mobile donation pledge for fundraising events is $167
Now that you know how impactful a mobile donation campaign can be to help your organization raise the fund.. You need to figure out how to implement a mobile donation campaign. Well, you are in luck; there are so many options available to organizations depending on your needs.
Here is a list of mobile donation service to get you started:
- Neon One - A powerful, comprehensive nonprofit fundraising tool that offers your audience a completely tailored and efficient donation experience
- Snowball - An excellent text-to-give service for nonprofit organizations of any size
- Qgiv - A great text-to-give option for easy nonprofit fundraising campaigns
Yes, microvolunteering is on the rise and will continue to be a new source for volunteers. Not sure what Microvolunteering is? Volunteers work in short bursts and normally to perform short term tasks where the impact is immediate. Microvolunteering is becoming increasingly popular because it allows people to volunteer in small increments that works for their schedule and lifestyle. Most people are hesitant to commit themselves to work a five-hour volunteer shift every Tuesday for three months, but a couple of two-hour shifts every month is manageable.
"Research has shown that 65% of people who microvolunteer were still actively doing so one year later, but only on an "as and when" basis. They can't be relied on for regular contributions. Microvolunteering complements traditional volunteering roles, but it is not a replacement for long term commitment.- The Guardian
This trend means nonprofits need larger teams of volunteers and a greater capability for flexible volunteer scheduling to accommodate this new style of volunteering. Nonprofits will need to really start considering how they can evolve their volunteer programs to accommodate this growing volunteerism trend.
6.Investing in Nonprofit Volunteer Management Software
Nonprofit organizations are now looking to do more with less time and human resources. While technology will never replace the essential work nonprofit staff and volunteers do, it can help staff do more in less time. Outdated methods of spreadsheets and mass emails for managing volunteers is not only time consuming, but it can result in costly errors. More and more nonprofits choose to adopt volunteer management software to recruit, schedule, manage, and communicate with volunteers to run their volunteer programs more efficiently.
According to Volunteer Pro's 2020 Volunteer Management Progress Report, "We asked volunteer managers to rate their agency's digital maturity as it relates to volunteer management. Half (51%) reported that their overall digital strategy was in the ADAPTING stage with moderate technology use to meet goals.
Volunteer management software can help nonprofit organizations:
Reduce their volunteer administrative time by up to 70%
Increase volunteer recruitment by offering a simple online signup process
Quickly schedule the right volunteers for the right roles based on their availability, skills, and qualifications
Empower volunteers with a mobile app for communication and access to essential documents and their schedule from anywhere
Increase volunteer retention by offering a genuinely exceptional volunteer experience
If your organization is looking to take the next step in adopting a volunteer management system, InitLive is here to help you! InitLive's all-in-one volunteer management solution offers nonprofit everything they need to manage all their volunteer programs and fundraising events.
7. Nonprofit Impact Reporting & Transparency
Numbers are important, and they are becoming increasingly more important for nonprofits to report on. It's not just board members who are now asking for impact reports and greater transparency on how donations are used. Volunteers and donors are becoming more interested and invested in understanding how their monetary or time donation is being used for the cause they believe in. This means nonprofit companies need to invest more resources in reporting and communicating progress to all their stakeholders.
8. Nonprofit CRM and Volunteer Management Software Integration
Nonprofit organizations have been investing in donor-centric CRM systems like Salesforce.org and volunteer management software, in the pursuit of a streamlined administrative and management process. Investing in these technologies are becoming commonplace, making the concept of integrating the systems, more popular for nonprofits with medium to large operations. By synchronizing data sharing between a nonprofit CRM and volunteer management system, organizations eliminate data entry, which reduces errors and allows resources to be better allocated to other tasks.
We hope this list of nonprofit trends has helped you learn about the innovative approaches nonprofits are taking to tackle the challenges they are facing. If you are interested in learning more about InitLive's volunteer management software, make sure to click the below button to watch our demo video.