Successful event marketing starts with finding out how to reach your target audience. What channel do they spend the most time on, and what are they looking at when they are there?
For most event coordinators, the best place to reach their target audience is Instagram. With an estimated 1...
As states and countries begin the reopening process with new regulations, many people are jumping to restart their events and reconnect with their friends, family, and associates. Reassure your clients that you will continue with the plans, but also have resources available to know how to safely...
The World Health Organization (WHO) recently came out with criteria all events organizers must follow for preventing, managing, and containing the spread of COVID-19 at their mass gatherings. A news article from Event Planner summarizes the WHO's requirements, and we provide selected highlights...
Live events all around the world came abruptly to a standstill during the COVID-19 health crisis, with travel and mass gatherings shut down the live events industry took a large hit. After months of being on pause, now is the time to pick up the pieces and start working together to get back to...
In today's world, there is a lot of talk about being eco-friendly. The event planning industry cannot be left far behind when it comes to being sustainable. However, the market is filled with ideas which at times can come across as green-washing. In such a scenario, here are 5 ways in which you...
