InitLive Blog

In today’s digital world, social media is everywhere - and with almost half the world’s population using social media across the globe, the power of online social platforms as targeted marketing tools is one that shouldn’t be taken for granted. And with a new user signing up every 6.4 seconds,...

 Generation Z, that group of about 97 million people who arrived after millennials, are defined as those born in 1997 or later, represent a section of society that accepts digital technology early in life, lives by its rules and creates new ones that provide a fast-paced, well-connected life...

One of the most important aspects of a successful event is the marketing strategy involved. Event Activation is the latest and highly effective way to create a positive and long-lasting impact on your event attendees through marketing and brand promotion. Not sure about how Event Activation works?...

In today's climate, the best way to attract attention and attendance to any event is through social media.  People are more likely to learn about what's going on in the community through quick check-ins to their favorite online media channels because they tend to look at those sites several times...

One of the most crucial aspects of planning a major event is securing sponsorship. Sponsors collaborate with you, spread awareness of your event through their own social reach, help raise money, and get your message out there. It's a big role to fill and you need to make sure you find the right...