Have you heard rumblings about microvolunteering, but you aren't sure what all the fuss is about? Read on to discover what microvolunteering is and how it can help nonprofits increase engagement and improve their reach in the community.
What is Microvolunteering?
The official Microvolunteering Day website defines microvolunteering as "bite-sized, on demand, no commitment actions that benefit a worthy cause." In other words, microvolunteering is performing small good deeds that have an impact in the community. Some examples of microvolunteering include picking up litter while on a walk, tweeting about a nonprofit, or making cards to be sent to a local hospital or assisted living complex. Many of these tasks can be done from home, making it easier than ever to get involved.
How is Microvolunteering Impacting the Industry?
The shift toward microvolunteering is working to break the time barriers that stand in the way of many people getting involved in nonprofits. This means that organizations seeking to use short-term volunteers will have to regularly provide brief, convenient options instead of the long-term pledges they might have utilized exclusively in the past. Nonprofits seeking to use microvolunteers will also have to build an engaged online presence to spread the word about current needs and tasks as they arise. Many nonprofits lack a sufficient online presence, and they could see a spike in microvolunteers' interest by using social media accounts and updating their website regularly.
How Can Nonprofits Benefit from Microvolunteering?
Have you ever heard from a community member that they'd love to help out with your non-profit, but they just don't have the time? Of course you have! It can be hard for people to set aside time in their busy week to travel to a location and volunteer for a few hours. On top of that, the application and screening process can be intimidating and may steer people away. Microvolunteering requires little-to-no paperwork or commitment, so it can engage more people than long-term responsibilities. According to this article from GuideStar.org, those who volunteer tend to donate money or supplies too, so increases in microvolunteers may cause a rise in monetary donations as well. Lastly, microvolunteers can help meet the random, immediate needs of nonprofits as they crop up, which is an invaluable asset to have in an organization's back pocket.
Regular, steady volunteers will always be the backbone of the nonprofit industry, but the introduction of microvolunteers can help fill in gaps in engagement and participation for your organization. Utilizing microvolunteering in your organization is definitely worth consideration, and it can help bring the community together in small, bite-sized ways.