Prior to InitLive, Jaci Feinstein, Event Manager, was scheduling volunteers through a Gantt chart in excel. “Then we would email people their schedule and also print out a huge Gantt chart on our internal staff wall.” With a team of 50 event staff, this process was maxed
out and stunting their ability to grow their volunteer program.
On event day, Social Media Examiners would have to text message each leader and volunteer to communicate important information. When unforeseen cancellations arise. Jaci Feinstein, explained, "Our room host volunteers would text the person leading, who then have to go scrambling around and find the speaker team to communicate." An efficient means to communicate with specific volunteers and teams in such a large event with an expansive venue was important to SME. Without the proper dissemination of information to volunteers,
there was a higher risk of a stressful attendee experience.