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Customer Success Story

  Social Media Examiner 

 Using InitLive, SME was able to increase their volunteer team by 200%.

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The Event

Social Media Examiner (SME) hosts their annual Social Media marketing world conference with thousands of marketers and influencers in attendance.

The World's Largest Social Media Resource 
Social Media Examiner® helps millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness, and increase sales.

 First-class Conference

Social Media Marketing World is three phenomenal days where social marketers, discover the latest tactics and master social media in beautiful San Diego, California.

SME offers an exceptional conference experience that starts with a fun volunteer program providing each attendee with a positive and inspirational experience the moment they arrive.


Event Staff



Hours Worked

The Challenge

 Prior to InitLive, Jaci Feinstein, Event Manager, was scheduling volunteers through a Gantt chart in excel. “Then we would email people their schedule and also print out a huge Gantt chart on our internal staff wall.” With a team of 50 event staff, this process was maxed
out and stunting their ability to grow their volunteer program.

  On event day, Social Media Examiners would have to text message each leader and volunteer to communicate important information. When unforeseen cancellations arise. Jaci Feinstein, explained, "Our room host volunteers would text the person leading, who then have to go scrambling around and find the speaker team to communicate." An efficient means to communicate with specific volunteers and teams in such a large event with an expansive venue was important to SME. Without the proper dissemination of information to volunteers,
there was a higher risk of a stressful attendee experience.

The Solution

 The SME organizers chose InitLive - a dynamic and easy-to-use scheduling and communication tool that would work for their specific event needs and that would allow their event to grow.


 Increased Efficiency 

"InitLive really allows us to focus on the goals of our
volunteers and the goals of events and not get bogged
down with all the logistical details that go into scheduling
tracking and communicating with 200 people.”


Social-Media- World_Conference - Team -Of -Volunteers

 200% Increase In Volunteers 

 "With a team of 50 event staff, we were maxed out and stunting our ability to grow our volunteer program. InitLive has allowed us to grow
our volunteer force from 50 to 150 and growing."




Worth Every Dollar 

“It's worth the investment in your volunteers. InitLive is worth every dollar to be able to streamline and better manage, communicate, organize your volunteers. It allows you and your volunteers to focus on what is really important." 




Key Functionalities

  • Improved Efficiency
     Jaci Feinstein explained “The technology from InitLive has allowed us to grow our volunteer force because its more efficient. To continue to manage our volunteers through Gantt charts would have resulted in having more paid staff for the event.”
  • Strong Leadership
     SME was able to empower its volunteer leadership
    team as Role Managers on InitLive. As Role Managers, the leadership team can see who is working, who is in what role and can communicate key information directly to volunteers.
  •  Flexible Scheduling
     InitLive offers us the flexibility to schedule our teams the way they need to be scheduled to meet our specific needs.” Commented Jaci Feinstein.

  •  All Hands On Deck Broadcasting 
    With InitLive SME was able to broadcast communications to all volunteers to try and get as many volunteers together to create a high energy experience for a particular task that required a large team.
  • Improved Communications
    With InitLive’s event day app,SME can communicate with volunteers when unexpected cancellations or no show arise on the event day, saving time and confusion.
  •  Updated Emergency Plan
     SME has updated their conference emergency plan to include InitLive broadcasting feature to communicate directly to volunteers and provide them with important information that then can be communicated to attendees during an emergency.
  •  Volunteer Focused 
    “InitLive allows our volunteers to know where they are supposed to be and,to know what they are supposed to be doing. This then allows them to focus on engaging with our attendees”- Commented Jaci Feinstein

  • Customer Service 
    “InitLive’s customer service is superb.I have always been impressed with support InitLive offers. Avery goes above and beyond to help us and makes us feel like you guys care about our event.” - Jaci Feinstein
"InitLive is worth every dollar to be able to streamline and better manage, communicate, organize our volunteers.”
SheriJaci Feinstein, Event Manager

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