This year has been a struggle for every organization, business, and nonprofit around the world. Everyone is now being asked to do more with less, and for most, that's a tall order to meet. This year has been particularly difficult for nonprofits and their fundraising events. With fewer opportunities to bring in donations and more demand for their community programs, some new strategies need to be considered to help weather the storm. This article will offer some strategic suggestions to help your nonprofit maximize your impact with your resources.
Reviewing and Maximizing Your Personnel Resources
Your team is the most valuable asset your organization has at its disposal, and they are the people that are going to pull together and get things done. This means it is more important than ever to review your team's strengths and skills and make the most of them. For example, your volunteer coordinator may be able to request the professional help of those in your volunteer community to help complete tasks that your team doesn't have expertise in. Those on the team may have additional skills that aren't utilized in their day to day role but could become useful. For example, your accountant may also have technical skills to help you implement new technology to aid in your work. Fostering a community of learning and knowledge sharing will serve you well in the next year as funding remains tight.
Most nonprofit organizations rely on volunteers to perform many essential tasks, why not consider looking at opening up virtual volunteer opportunities. Volunteerism is at the forefront of many people's minds, and they are looking for a chance to help their community in any way they can. Consider reviewing what tasks in your organization could be done by a volunteer working from home. Once you have a list, you can post those volunteer opportunities to your website and start recruiting volunteers from your community.
Investing in Technology To Save Time & Resources
Technology will never replace the role of an employee, but it can influence how much impact your organization is able to make. For example, InitLive's volunteer management solution saves volunteer coordinators an average of 50% of their administrative time. Consider all the good that could be done with those additional 20 hours a week? They could spend more time working to retain their top volunteers, or they could work to create strategies to convert volunteers into donors. Technology allows teams and organizations to work smarter, not harder, and that very idea is becoming an absolute necessity when human resources are limited.
A volunteer management software like InitLive can help nonprofits increase their impact and empower their volunteers. InitLive's all-in-one solution offers efficient volunteer recruitment, scheduling, management, communications, and program reporting. By investing in a centralized solution to run all your volunteer programming, you can scale up your volunteer team and reliably report on each program's impact, which can help you gain more funding. Data is king, and when grants are more competitive than ever, hard numbers can help you win funding.
Consider Innovation Fundraising Methods
Donations from large fundraising events normally make up a large portion of a nonprofit budget for a year. However, with events being canceled for the foreseeable future, Nonprofits need to find innovative ways to bring in donations to support their programs. You don't need to reinvent the wheel, but you will need to consider making some simple updates to bring what you can.
Here is a list of ideas to help you get started:
- Create a giving page on your website that explains the importance of your work and what a donation will do for the community
- Offer virtual events with speakers and draws that require a donation for admission
- Increase your non-fundraising communications to inform your community about your organization's work and the additional pressure you are facing
- Increase your donation channels, accept donations through all your digital channels to make donating as easy as possible
Now is not the time to be aggressive in your fundraising effort as many individuals are struggling. Simply increase the number of fundraising channels and activities in your organization and see which channels perform the best. Once you have your top channels figured out, you can invest more time and effort into them.
There are many new challenges this year, and it is more important than ever to be open-minded and curious about how you can adapt to your organization's new circumstance. The goal shouldn't be simply to survive this year, raise the bar higher to be about thriving in a new normal. We hope these strategies spark some inspiration as you work to make the world a better place this year and for many more to come.
If you are interested in learning more about InitLive volunteer management solution make sure to the click the below button to watch our demo videos.