If you have ever organized a fundraiser for a non-profit organization or even participated in one as a volunteer, you will then be well aware of the actual struggles of raising money. Sure, it is all for a good cause, but getting your message across to the donors can sometimes prove to be a bit tricky.
But fret not. As with most of the things in business, there are certain things which you can do to boost the fundraising at your non-profit event. In this post, we discuss four such strategies that will make your next fundraiser a hit. Read on to know more.
Needless to say, proper planning is the cornerstone of event management. Once you have the basics like the purpose of the event and budget in place, get down to some serious planning. Some of the things that you can tackle at this point are as follows-
- The fundraising goal and the number of attendees.
- The right venue for the event and the team that will manage it.
- The list of volunteers and their specific duties.
- Details like speaker or host, the catering service, etc.
Efficient planning means that the actual day of the event will be without major glitches. And that will make your prospective donors see the event as worthy of their attention.
Take Note of People's Passions
It is important to harness the passions of your potential donors to engage them effectively at your fundraiser. This means you have to understand your audience well and organize the event accordingly. Let's say it's a fundraiser for a health organization and you know most of your audience is into fitness. In that case, the chances of success in reaching the fundraising goal become higher if the event is built around a personal fitness challenge. People will identify with the cause and get involved in the process.
Looking to recruit passionate volunteers? - Check out : 4 Steps to Recruit Volunteers for a Successful Non-Profit Event
Create Inspiring Content
Once you have figured out what will motivate people to participate in your event its time start building a content strategy. Create inspiring content that will move people to not only buy a ticket but to tell those in their circle to do the same. Don't underestimate the power of great story.
Everyone knows how important marketing is. A multi channeled approach to marketing your non-profit event will allow you to cast a wider net in the hope of catching more donations. In today's world of social media connectivity, you can utilize various channels to market your event so that it reaches the maximum number of people.
Here are just some ideas for your social channels
- Create a hashtag of your event and promote it through Twitter and Instagram.
- You can also create a Facebook page and give details of the event there.
- You can sell tickets online through Facebook and let people register there as well.
- If you have the budget, you can also collaborate with social media influencers.
To learn more about promoting your event through social media check out - A Quick Guide to Marketing Your Event Using Social Media
Don't forget to utilize your database of contacts and volunteers to send email and mail marketing materials.
Make Use of Technology
And finally, take advantage of the technological advancements that are available to you today. You do not have to do all the tough work alone. Some apps and sites can help you with the planning and managing phases of the event management.
The InitLive mobile app, for example, is such a global resource that helps you plan and efficiently manage your event. It can take the stress out of your next non-profit event and help you boost up your fundraising goals.
So are you ready to make your next fundraising event a big success?