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InitLive Blog

3 Fresh Ways to Increase Engagement at Live Events
Event Design

May 24, 2017 9:14:00 AM

3 Fresh Ways to Increase Engagement at Live Events

Engagement is pretty much the buzzword of the moment. Businesses are finding new ways of engaging the consumer with social media and digital marketing. Employers are looking for fresh ideas to engage their employees and keep them motivated in the workplace. Event planners, too, are working to...
6 Steps to Producing a Powerful Event Brand
Event Design

Mar 29, 2017 9:04:00 AM

6 Steps to Producing a Powerful Event Brand

 

Event branding can be tricky. You want to tie together your event and your organization, adhering to the overall branding standards you've created for your company. At the same time, you want to have the flexibility to make your event fun and worth attending. Here's how to create a powerful brand...

7 Ways to Make Managing Multiple Events MUCH Easier
Event Design

Oct 12, 2016 9:30:00 AM

7 Ways to Make Managing Multiple Events MUCH Easier

It's a Wednesday night, it's late. You're not relaxing like you should be -- you're trying to remember how far you got into setting up the party for your local club, or the meet and greet for the mayor's wife, plus there's a third event you're supposed to start within the next two days, before the...