InitLive Blog

Event branding can be tricky. You want to tie together your event and your organization, adhering to the overall branding standards you've created for your company. At the same time, you want to have the flexibility to make your event fun and worth attending. Here's how to create a powerful brand...

The number of events people attend each year continues to rise, so making a lasting impression is becoming increasingly challenging. If you're planning an event and want to ensure it's a successful one, one of the most important things you can do is to make it a memorable one (for all the right...

It's a Wednesday night, it's late. You're not relaxing like you should be -- you're trying to remember how far you got into setting up the party for your local club, or the meet and greet for the mayor's wife, plus there's a third event you're supposed to start within the next two days, before the...

Career Cast released their list of most stressful jobs of 2017. After the ones you'd expect like soldier, military general, firefighter and police officer, there was one you might not expect: Event Coordinator. Or perhaps you do, since that's your job title. Here are five of the reasons why...