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In it for Event Success
How to Create Awesome Event Graphics Without Photoshop


You’re about to plan out your next event - you have all these ideas, you know who you want to market it to, and you’re super hyped to get started, but… you’ve hit a roadblock: How do you design awesome event graphics (logo, promo, hand-outs, signage, etc.) that will make your event shine without using PhotoShop? How do you not spend forever trying to make your design vision become a reality? Event graphics are key for event marketing, so something has to be done, but how?!

While PhotoShop can often be the go-to tool for these kind of projects, it’s not always the best option if you’re not familiar with how to use it. Thankfully, for those of us who aren’t graphic design pros or don’t have the time (or budget) to self-teach PhotoShop skills, there’s hope!

We’ve compiled a list of our favourite tools for creating professional looking event graphics so that people will be flocking to volunteer or attend your event!
 

 
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Topics: Event Design


Exceeding Expectations: 4 Tips for a Successful Outdoor Event

Any event manager will know that outdoor event planning comes with its own unique complications and demands - which can make it difficult to manage the expectations of attendees, vendors and onsite staff, while also ensuring your event goes off without a hitch.

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Topics: Event Management, Event Design, Event Planning


Making a Difference: How Nonprofits Can Benefit from Events

Regardless of size, putting on an event takes a considerable amount of time and resource - both of which a lot of nonprofit organizations have very little of. However, this doesn’t mean nonprofits should shy away from events.

Some of the best fundraising comes through nonprofit events, with the rewards and benefits stretching far beyond this - making the investment of time, manpower and finances even more worthwhile. Whether you’re looking to organize a family fun-run or a large-scale charity gala, the impact events can have for nonprofits is significant. In fact, as you take a deeper look, there are all sorts of ways that nonprofits can benefit from events.

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Topics: Event Design


3 Fresh Ways to Increase Engagement at Live Events
Engagement is pretty much the buzzword of the moment. Businesses are finding new ways of engaging the consumer with social media and digital marketing. Employers are looking for fresh ideas to engage their employees and keep them motivated in the workplace. Event planners, too, are working to create more memorable sensory experiences for attendees at live events. In fact, the days of throwing up a PowerPoint presentation, droning on as you go over the slides, and asking a few questions to your audience at the end are over -- or at least, they should be. Check out these fresh new ways to increase engagement at live events.
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Topics: Event Design


6 Steps to Producing a Powerful Event Brand

Event branding can be tricky. You want to tie together your event and your organization, adhering to the overall branding standards you've created for your company. At the same time, you want to have the flexibility to make your event fun and worth attending. Here's how to create a powerful brand for your event, without disregarding your organization's branding.

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Topics: Event Design


12 Clever Ways to Give Your Attendees the Perfect Event Experience

The number of events people attend each year continues to rise, so making a lasting impression is becoming increasingly challenging. If you're planning an event and want to ensure it's a successful one, one of the most important things you can do is to make it a memorable one (for all the right reasons).

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Topics: Event Design


Getting Started with Your Roadmap to a Cleaner, Greener Event

It's more than just recycling. Running a green event involves using all available channels to reduce the amount of resources and waste generated. The benefits of going green are clear: You boost your organizational brand by showing that you care about the environment, and you save time and money in the long run. Here's a guide for getting started with your road map to a cleaner, greener event.

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Topics: Event Design


7 Ways to Make Managing Multiple Events MUCH Easier

It's a Wednesday night, it's late. You're not relaxing like you should be -- you're trying to remember how far you got into setting up the party for your local club, or the meet and greet for the mayor's wife, plus there's a third event you're supposed to start within the next two days, before the other two are even finished. When you're managing multiple events, how do you keep them all straight? Here are 7 tips to help you keep all your clients in line and your event planning running smoothly. 

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Topics: Event Design


Why Under Pressure is an Understatement for Event Managers

Career Cast released their list of most stressful jobs of 2017. After the ones you'd expect like soldier, military general, firefighter and police officer, there was one you might not expect: Event Coordinator. Or perhaps you do, since that's your job title. Here are five of the reasons why "under pressure" is an UNDERSTATEMENT for these men and women, and exactly what put it at the number five spot.

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Topics: Event Design, Event Management, Event Planning


4 tips on how to manage short event lead times

As an event planner, you love to see your ideas come together. But you probably also enjoy the ability to try out different options and have ample time to transform your ideas from concept to reality. For better or for worse, short event lead times are becoming the norm as shiny, new opportunities come and go at lightning pace (be it marketing-related, your ideal venue having an opening, or something else).

Luckily, there are ways to pull off impressive events even in a short amount of time. To save your behind, here are some tips to optimize your efforts.

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Topics: Event Design


4 Ways to Promote An Event Year-Round

Throwing a large-scale event is a stressful task. Organizers are often overwhelmed with planning logistics, organizing their event team, and gathering attendees for their big day. With all these important pieces to focus on, it's not hard to feel overwhelmed at the idea of promoting the event too. Luckily, there are several simple strategies you can implement to promote your event and spread your reach year-round. Here are 4 ways to get started:

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Topics: Event Design


Automate, Automate, Automate: How to Save Time When You Plan Events


Event Organizers are skilled in the business of managing their time and not only managing their time in an individual day, but sometimes over the course of an entire year or years! In one way or another, you regularly ask yourself questions like “what should I be doing tomorrow that will get me to my goal in 6 months?”. The truth is that even the most air-tight critical path can allow for tasks to pile up over time.

 

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Topics: Event Design


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